72 SXSW V2V 2015
3:15pm
Raphael 2: Core Conversation
Ravi
Patel
This Bar Saves
Lives,
Co-Founder
Matt
Saperstein
This Bar Saves
Lives,
Director of Digital
In the past few years, it has become a trend among entrepreneurs to integrate social
impact into for-profit business models. Yet, for every social enterprise success story,
there is another of failure, indicating that the marriage of 'doing good' and 'doing well'
as a business is far from seamless.
Ravi Patel is Founder and Matt Saperstein is Director of Digital for This Bar Saves
Lives—a company that uses its gourmet granola bars to fund the provision of lifesaving
food supplements to malnourished children abroad. In this session, they will discuss the
challenges of the popularized "one-for-one" model, and address the criticisms often
faced by brands based on this model.
Drawing on their experience as successful social entrepreneurs of a one-for-one com-
pany, Patel and Grinnell will equip participants with an understanding of what it takes
to succeed financially while simultaneously contributing to significant social change.
Questions Answered:
1. What are the biggest challenges "one-for-one" companies face?
2. What was the best advice any of the founders received and how have you
applied that advice to TBSL?
3. What advice would TBSL give to someone looking to start a social business?
Dollars and Sense: Perfecting
the One-for-One Model
WEDNESDAY
