UPDATE
PM
#40065782
P R O F E S S IO N A L D E V E L O P M E N T F O R C A N A DA' S O F F IC E S U P P O R T S TA F F
Administrative
Assistant's
UPDATE
INSIDE
LinkedIn blunders . . . . . . . . . 3
How to avoid looking like an
amateur
Data security . . . . . . . . . . . . . 4
Key questions you may need to
address
Speaking up . . . . . . . . . . . . . . 6
Find your voice in the workplace:
6 steps
Looking for pain points . . . . . 7
McGill studies effects of office
treadmills
Continued on page 3
More admins now manage
boss's online presence
By George Pearson
The technology portion of the AA's
and EA's desired skillset continues to
grow, with new demands to manage
the boss's online presence.
It's a given that the organization
already has some kind of online
presence, but what about the
individuals who lead that
organization? If CEOs and senior
executives subscribe to the notion
that their individual presence online
is (or could become) a factor in their
organization's success, then who will
develop and maintain that presence?
Some organizations will have
provided for that need with
specialists who design and sustain
executives' public-facing exposure.
But where organizations do not have
such a structure, executives are quite
likely to turn to their skilled and
trusted EAs or AAs to develop and
manage the executives' online "face."
Leslie Hughes, a Toronto-based
corporate social media trainer, suggests
three key concerns for "the wizard
behind the great and powerful Oz":
1. Since you are the proxy for your
boss, learn how to present her/him
in a LinkedIn profile – a "must" in
the organization's online strategy – in
an authentic and transparent way,
putting the best face forward.
• Start with a professional image
(photo or high quality drawing) that
conveys confidence and authority.
• Tailor your headline to showcase
your company; make clear how you
help your target audience/customers.
• Write (in first person) a compelling
summary that speaks to your boss's
Positive
workplace culture
takes effort
A workplace culture that encour-
ages collaboration over competi-
tion leads to employee satisfac-
tion, according to a report by New
York-based Catalyst, a non-profit
organization.
In Mind Your Culture Gap,
Catalyst researchers recommend
companies share their values with
employees and create opportunities
for dialogue to promote a sense of
belonging to the organization.
"This is important news for
company leaders who are increas-
ingly concerned about finding and
keeping top talent and driving orga-
nizational performance," Catalyst
president and CEO Deborah Gillis
states in a press release.
For more information, visit Cata-
lyst's website at www.catalyst.org.
Credit: Goodluz/Shutterstock
