Northshore Home

Fall 2015

Northshore Home magazine highlights the best in architectural design, new construction and renovations, interiors, and landscape design.

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Page 140 of 204

138 FALL 2015 Mitchell Gold + Bob Williams, 22 3rd Ave., Burlington, 617-236-7632, the Alexander County Chamber of Commerce regularly names theirs the "Large Business of the Year." In 1997, the company moved into a 60,000-square- foot, state-of-the-art facility a few miles down the road from their original site. Gold and Williams like to point out that all their furniture is still manufactured there. Made in America is an entirely doable business model, they insist. "We are not greedy about markup, and we run a very efficient operation," Gold explains. "And we invest in our employees, so that we have a skilled labor force that stays with us for a long time." Among the benefits offered to its employees by Mitchell Gold + Bob Williams are on-site child care, a physical fitness center, on-site healthcare, and Café Lulu, the health-conscious gourmet company cafeteria headed up by a Johnson & Wales–trained chef. The café's namesake was an English bulldog—the furniture company's mascot, who figured largely in early furni- ture testing and advertising campaigns. "Other companies don't do these things because they think they are too expensive," Williams says. "But that's the mind-set of bean counters who look at num- bers in an incomplete way." "We have better productivity," his partner chimes in. "I would much rather be looking for new employees because we are growing than because we keep having to deal with staff turnover." They are, indeed, growing. New showrooms are popping up, with a glamorous new space scheduled to open in Burlington, Massachusetts, this fall. Beyond that, the two refuse to speculate. The past has proved an unexpectedly glorious ride, and they cannot imagine a future that's any better. Top, living room; left, bronze river stone cocktail table tastemaker

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