8
"I think the real marketing of it is to set your
expectations that it's really, really fun, but a
little goes a long way, and you should bring
lots of friends so that you can sub out," says
Maxine. A half hour dedicated to a game–
whether it's Bubble Soccer or Royal Rumble–
is a good amount of time. To observers, a field
of players may look like chaos, as they fall,
bounce and get back up. However, parents can
rest assured their kids are having a
great time.
"Of the 400 parties we do a year, 80% were
for 9 and 10-year-old boys," says Maxine.
There were some girls, and some 11 and
12-year-olds, but now we're getting 13-18
year olds for birthday parties. What else
do you do with a teenager?" BubbleBall has
increased the number of parties exponentially.
Also, some customers who missed the
Groupon, who heard of the offer too late,
are calling to schedule a corporate event.
"We would not have gotten that business had
we not done the Groupon. It really gave us
some traction."
At Game On Arena Sports in Fort Worth, Texas,
KnockerBall is a popular birthday party activity.
"We added the KnockerBall this year, and our
numbers for birthday parties exceeded all of
last year in the first five months," said General
Manager Chris Auth.
