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"Indoor Sports Play," along with a setting for
friendly competition and fun for children and
adults.
The most common goal of all operators is to
maximize income through managed programs,
as opposed to straight up field rental. And the
trend in programming has been moving in the
direction toward creating a membership base.
One niche that can work in almost any
indoor sports facility is "Sports Performance
Training." These days almost every market has
some form of business operating it. Still, many
facility owners feel unfazed.
I say think again. You are in the business
of occupying a child's recreational time and
getting children fit and prepared to compete
in sports, such as soccer, lacrosse, volleyball,
basketball, hockey, baseball, softball, and
football. Sports Performance Training is
not just for kids either. Many of the Sports
Performance stand-alone businesses are now
marketing heavily towards adults. Some of
them could be your members. It is a market
you cannot afford to lose.
By adding quality sports performance
training to your facility, you will retain more
members, attract new ones, and limit
competition. A sports performance training
business can drive your core programming
and field rentals as you develop better
relationships with local recreation departments
and coaches. Also, your core business of field
rental and sports programming can drive your
sports performance training business. You
only need about 1,500 square feet. Sports
Performance Training can even take place
on your primary field at designated times
throughout the week. And with this type of
programming sold as a monthly membership,
similar to a health club monthly membership,
