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10 Sugar Producer AUGUST/SEPTEMBER 2016 Off the Top News, Products and Updates from the Sugarbeet industry Baenig to Lead Sugarbeet Processors' Association The U.S. Beet Sugar Association announced that Brian Baenig will join the association as executive vice president. Baenig, the former chief of staff to Agriculture Secretary Tom Vilsack, will be promoted to the role of president on Jan. 1, 2017, following the retirement of longtime President James W. Johnson. Prior to joining the sugarbeet processors' association, Baenig was the executive vice president of the Biotechnology Innovation Organization, where he oversaw the group's food and agriculture work. Johnson joined the U.S. Beet Sugar Association in 1989 after spending 12 years on Capitol Hill as majority counsel to a House Agriculture Subcommittee. Johnson has been president of the association for the past 18 years. www.beetsugar.org New Soil Moisture Sensor Improves Irrigation The new Sensaphone Soil Moisture Sensor helps growers irrigate more efficiently. The sensor measures water content in soil and other growing media, so that users can be alerted when moisture conditions fall outside the desired range. Instant notification prevents over- or under-watering, minimizes water usage, promotes growth and increases crop yield and quality. The Sensaphone Soil Moisture Sensor is compatible with most Sensaphone remote monitoring systems, which provide the necessary alerting and data logging functionality. www.sensaphone.com NDS Announces Rebranding of Agrifi m and Flo Control Products NDS Inc., a leading manufacturer of stormwater management, landscape irrigation and water-flow management products and solutions, announced the rebranding of its Agrifim and Flo Control products as NDS, effective immediately. With the brand consolidation, Agrifim irrigation products will now be branded as NDS Professional Irrigation Products, and Flo Control flow management products will be sold as NDS Flow Management Products. In place of the Agrifim and Flo Control names, shipping cartons and packaging for these products will now have the NDS logo. These changes will be phased in over the next year. There will be no changes in parts numbers. Visit www.ndspro.com/irrigation. A NEW LEAF. THE MORE THINGS CHANGE, THE MORE YOU CAN EARN. SESVanderHave.com/US 1717 NAR VDH_ad 8x5_r1.indd 1 11/13/15 9:43 AM 155715SESVan12v.indd 1 4/6/16 10:51 AM