NATIONAL ASSOCIATION OF REAL ESTATE INVESTMENT MANAGERS
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Chris Happ, CEO, Goby
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What does it mean for commercial real
estate firms to truly adapt a data-driven
culture? Some aspects may surprise you
"Data is coming at commercial real estate from
everywhere," reports the National Association of
Realtors' Commercial Real Estate (NAR) ALERT,
which analyzes the latest market trends.
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There's no question that commercial real estate is
an extremely data-driven industry, as companies
collect mountains of it. Data is used for transaction
negotiations, long-term value and risk evaluation,
development decisions, site selection, facilities
management, sustainability reporting, and many
more functions.
