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MAY-JUN 2018 27 MEETINGS & CONVENTIONS MCMAG-ASIA.COM MOVING FORWARD ICE features 10 exhibition halls of 50,000 sqm and 4,000 sqm of convention hall space, supported by world-class F&B services that includes an in-house kitchen for seamless catering functions. EVENT HIGHLIGHT Gaikindo Indonesia International Auto Show (GIIAS) is the biggest auto show in Southeast Asia. It took up 10 exhibition halls and the convention centre, including the main convention hall and 33 meeting rooms. Planning Utilising an exhibition space of more than 80,000 sqm, the planning for visitor ow had to be well thought out. The event had the highest visitor numbers at ICE, hitting more than 500,000 visitors during the 11-day aair. "ICE is focusing on a new digital campaign for 2018, and we have launched a new website design that is more user friendly and informative. This is also enhanced with a more active approach in our social media platform." SITI KARMILA, HEAD OF SALES & MARKETING SALES & MARKETING MOVING FORWARD With the new Intelligent Visitor Entry System at Taipei Nangang Exhibition Center Hall 1, attendees can obtain admission tickets via self-check-in kiosks and enter via automated gantries, while event organisers collect specic visitor data for analysis. Planners can also go on a virtual reality site inspection of Nangang Exhibition Center, with the same available technology for Hall 2 once it opens in March 2019. EVENT HIGHLIGHT Taipei 2017 Summer Universiade is a global sports tournament spread over 12 days. Planning Besides adding new ooring and lighting systems to the centre's rst "Taipei NANGANG Exhibition Center Hall 1 and 2 are expected to become the core of Taiwan's MICE industry and one of the major convention and exhibition centres in Asia." – MOSES YEN, EXECUTIVE DIRECTOR, TAIPEI NANGANG EXHIBITION CENTER HALL 1 and fourth oor exhibition halls, the venue also underwent several intensive test tournaments to ensure they met the FISU's (International University Sports Federation) competition standards. Throughout the 12-day games, the venue's management team also worked closely with the games' organising committee and equipment suppliers to constantly adjust the halls for dozens of events across ve dierent sports, including fencing and gymnastics. Talking point Even though it was the rst time the centre had hosted a sporting event, it won the praise of foreign sports ocials, some of whom called it "the best fencing venue" the Universiade has seen since year 2000. Contact: niec@taitra.org.tw (Hall 1)/ niec2@taitra.org.tw (Hall 2) Talking point GIIAS transformed the 35,000 sqm outdoor parking area of ICE into a car test drive area that accommodated almost all the participating car brands for their test drive sessions. Contact: Sales@ice-indonesia.com Indonesia Convention Exhibition Taipei Nangang Exhibition Center Top Left: The halls in Taipei Nangang Exhibition Center had to be constantly reconfigured for different types of sports. TEXT BROOKE THIO