Ipreo PCM Case Study | Page 2
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Developed by and for ambitious marketers, the revenue ecosystem is a framework for elevating the
role of marketing from a cost center to a revenue generator, and for redefining the role of CMO from a
change manager to a change agent.
As the customer champion—the only person operating at the executive level who represents and
speaks up for the customer's best interests—you are uniquely placed to transform your organization's
revenue potential.
With greater responsibility comes greater risk, but also greater reward. Courageous marketers who
embrace the role of organizational change agents will have the satisfaction of seeing their efforts
guide and transform their discipline, their careers, and their organizations.
Executing on the goal
The final three steps in the revenue ecosystem framework focus on the implementation of a growth engine
that drives revenue through enhanced business insights and customer experiences.
Growth engine
With your blueprint in hand, it's time to implement a
growth engine that aligns people, processes, and
technologies around the central goal of supporting
the customer journey.
360° customer view
The growth engine supports a holistic system of
record that extends across the organization and
captures the data from every customer touchpoint.
Customer journey
Using a richer, more unified, 360° customer
view, your organization can deliver a journey that
welcomes, supports, and recognizes the customer
at every step.
DemandLab is a technology-focused marketing consultancy that accelerates
revenue for its clients through customized Revenue Ecosystem solutions.
