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14 | MALAYSIA MALAYSIA MALAYSIA'S WINNING BUSINESS EVENTS FORMULA Creating a distinctive experience for 3,860 top performers from one of China's most successful direct selling companies. CASE STUDY 1: Inspiring incentives YOFOTO (China) Health Industry Co. Ltd., one of China's most eminent direct selling companies, sent 3,860 of its top performers on an incentive trip to Malaysia from June 11-17, 2019. The Ningbo-headquartered health and consumer products company chose Malaysia for its six-night incentive programme based on factors such as its diverse mix of destination attractions, state-of-the-art facilities and services. Also helpful were aspects such as favourable currency exchange and that Mandarin is a widely-spoken language. It was an opportunity for the country to offer the group a distinctive experience as compared to the company's previous incentive trips. The company has held incentive trips for groups ranging from 700 to 15,000, exploring destinations in the region such as South Korea, Cambodia, Bali, Macau and Thailand. The appointed destination management company, Majestic Express Holidays, meticulously customised the itinerary according to the needs of Chinese visitors, who arrived in two groups from various points in China. The itinerary also included many opportunities for shopping, dining and cultural visits. From a tour of Kuala Lumpur's urban cityscape to the historical city of Melaka, the itinerary also showcased Malaysia's cultures and warm hospitality. The trip also YOFOTO (China) 2019 'Malaysia Passion' Incentive Trip Venue: Kuala Lumpur, Putrajaya & Melaka Date: June 11-17, 2019 Event size: 3,860 participants included stops to see the ancient limestone caverns and cave temples of Batu Caves and at the Royal Selangor Visitor Centre, where they had a hands-on experience of the design and craftmanship of pewter and how it was integral to Malaysia's economy. A high point of the trip was a grand gala dinner held at the Setia City Convention Centre. The successful trip, it was estimated, generated a positive economic impact of MYR68.7 million for Malaysia. FAST FACTS