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M&C ASIA | 15 The three-day expo featured 380 exhibitors, three themed pavilions, four global pavilions, keynote presentations and a host of technology forums addressing key issues in the electronics manufacturing supply chain. Highlights also include the popular Supplier Search Programme, business matching sessions, industry VIP networking and the Southeast Asia Investment Forum (SAIF). An interactive experience awaited delegates at the World of Internet of Things (IoT) pavilion, one of three themed pavilions, where they experienced how semiconductor innovations powered autonomous driving, smart AI devices, VR and other leading-edge technologies. Given SEMICON Southeast Asia's growing visitor and exhibitor numbers, the move to Kuala Lumpur from previous host city Penang increased accessibility for international delegates and a larger venue to accommodate the conference's expanding scope. The event is expected to create an economic impact of approximately MYR20 million annually for the next three years. Global electronics association found the right fit for its 8,500-strong Southeast Asia expo. CASE STUDY 2: Kuala Lumpur stages record-breaking exhibition With Malaysia's thriving electrical and electronics industry, it's no surprise that the exhibition has been based in the country for the past four years. The sector contributes 44% of the country's total manufacturing output and 26% of the region's total GDP. In 2018, it employed 2.1 million people in jobs throughout Southeast Asia and generated approximately US$382 billion in exports. Secretary General of Ministry of International Trade and Industry (MITI), Datuk Seri J. Jayasiri said: "The E&E industry will continue to spearhead and dominate export earnings for Malaysia as global demand in electronics content is driven by advancement in technology and emergence of the Fourth Industrial Revolution. To remain relevant and competitive, many businesses are embracing Industry 4.0, utilising the cyber-physical system holistically." When SEMI – a global electronics association was looking for the right city to host its fast-growing Southeast Asia expo, it found in Kuala Lumpur an optimal mix of venue capabilities, industry expertise and organisational support. SEMICON Southeast Asia, the region's premier gathering for the global electronics manufacturing supply chain, attracted a record turnout of more than 8,500 delegates in Kuala Lumpur from May 22-24, 2018. Held at the new Malaysia International Trade & Exhibition Centre (MITEC), the event showcased IoT, smart manufacturing, autonomous driving, virtual reality and other smart technologies. The expo was organised by SEMI, a non-profit industry association for the micro- and nano-electronics industries, and supported by Malaysia Convention & Exhibition Bureau (MyCEB). The association has a membership of 2,100 companies, and operates from its global headquarters in San Jose, USA and offices in Beijing, Berlin, Brussels, Grenoble, Moscow, Seoul, Shanghai, Singapore, Tokyo and Washington DC. SEMICON Southeast Asia 2018 Venue: Malaysia International Trade & Exhibition Centre (MITEC) Date: May 22-24, 2018 Event size: > 8,500 visitors FAST FACTS