Issue link: https://read.uberflip.com/i/1186854
16 | MALAYSIA MALAYSIA MALAYSIA BUSINESS EVENTS WEEK: RAISING THE BAR OF INDUSTRY PROFESSIONALISM First launched in 2014, the Malaysia Business Events Week (MBEW) has been one of the most anticipated events on Malaysia's meetings calendar. Since its inauguration, MBEW has grown and collectively welcomed more than 1,000 participants. Organised by the Malaysia Convention & Exhibition Bureau (MyCEB), the annual gathering of elite business events (MICE) industry professionals in Malaysia and beyond offers attendees opportunities of education, networking and insight, as well as learn how Malaysia – as a destination – could help them meet their business goals. The key purpose of MBEW is to create a platform for all stakeholders of the business events industry to converge, communicate and debate issues that impact on the future growth and sustainability of the business events industry. At the heart of the event is a series of seminars, workshops, dialogue sessions, product showcase, networking and a CEO forum that engages all levels and segments of the business events industry. The upcoming MBEW, in conjunction with Visit Malaysia 2020, will be significant, even better and more impactful as MBEW will be incorporating the inaugural Business Events Award Malaysia (BEAM) to recognise high achievers and industry best practices. The event will also include business matching sessions, trade show and familiarisation trips for clients and media professionals. MyCEB believes that a collaborative and united industry will serve to strengthen Malaysia's international profile and standing in a highly competitive international business events market. And MBEW is the tool to continuously raise the bar of industry professionalism. For elite business events professionals, the MBEW is an event not to be missed. • Strong, focused and custom- designed education programme by industry practitioners • Series of talks are conveyed by professional industry experts • A great way to maximise your brand • Self-development • It can expose you to new ways of conducting your business and help you discover how to be more productive • Be exposed to a variety of points of view, ideas and trends that can impact future results • Discovering innovative products and services for your business through our invited industry partners • Collaboration and networking opportunities • Develop a reputation as an expert to your peers and your clients WHY ATTEND MBEW? WHO SHOULD ATTEND? MBEW is designed for leaders, professionals and personnel from different levels working in the business events industry in Malaysia and Southeast Asia. This includes those working in: • Ministries and Government agencies • Convention bureaus • Regional tourism offices • National associations • Event Management Companies, Destination Management Companies, Professional Conference Organisers and Professional Exhibition Organisers • Airlines • Venue providers: Hotels, Convention Centres, Specialty and Multipurpose Venues • Product and service providers Stay tuned for more updates via www.mbew.com.my.