FEATURE
www.travelweeklyweb.com
Fine-tuning needed
to tailor service
for new elites
Do Asian elite travellers need loyalty point programmes? Possibly
not in this day and age. Success, according to Markus Engel, chief
executive officer of Urban Resort Concepts, is not driven by loyalty point
programmes. A bold statement many in the industry have yet to realise.
When it comes to the super luxury tier of travel, whether it concerns
the travellers or the products that are catered to their demands,
where do loyalty points programmes fit in? This was one of the key
topics discussed at the panel session for the Opening Forum at the
International Luxury Travel Market (ILTM) Asia 2013, in Shanghai.
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TRAVELWEEKLY ASIA | JUNE 2013
www.travelweeklyweb.com
