®
34
END
OF
YEAR
REPORT
2019
Approved
for
distribution
outside
of
the
LoRa
Alliance
®
®
LINKEDIN
As the leading B2B platform with strong engagement, LinkedIn was a major aspect of our social media strategy and activity in 2019.
With this dedicated focus, we successfully grew our LoRa Alliance
®
LinkedIn page audience by a staggering 212%, ending the year
with 11,389 followers. This massive growth was driven by our increased number of vertically focused posts and our
highly engaged ecosystem sharing and reposting content about LoRaWAN
®
and the LoRa Alliance.
2019 IMPRESSIONS:
1.1M
APPROXIMATE
IMPRESSIONS/MONTH:
91,350
2019 ENGAGEMENT
RATE:
4.28%
2019 LINK CLICKS
26,549
2019 AVERAGE
LINKCLICKS/DAY:
72
2019 TOTAL SHARES:
986
2019 AVERAGE
SHARES/DAY:
2.6
2019 REACTIONS
13,712
2019 AVERAGE NUMBER
OF REACTIONS
37.6
