®
15
END
OF
YEAR
REPORT
2020
Approved
for
distribution
outside
of
the
LoRa
Alliance
®
®
MARKETING UPDATES
2020 meant adapting to change, which resulted in bringing
LoRaWAN
®
marketing content to you digitally when in-person
events were no longer possible. Expansion into digital
marketing resulted in more online content from the
LoRa Alliance
®
than ever before:
• 17 webinars produced in 2020
• 7 white papers – with two more in the
final stages of production
• 130 use cases
• A complete revamp of the vertical markets area of
the LoRa Alliance website. It now offers a much more
interactive and content-rich area, showcasing the
incredible achievements of LoRaWAN and the work
of LoRa Alliance members in each vertical market
• The introduction of a new, year-long webcast series
called Destination LoRaWAN
• The introduction of the Power of LoRaWAN video
and theme
• The introduction of the 5-Year Timeline Video –
celebrating the LoRa Alliance accomplishments
• New website focus areas: Fighting Covid-19, LoRaWAN
for Good, Security and Private LoRaWAN Networks
• The focus on Regional Marketing grew in 2020, including
providing localized LoRaWAN content and translation of
materials into multiple languages
• Launched our Facebook page on November 25, 2020
gaining over 7K page likes as well as nearly 8K followers
by the end of the year
Even in the midst of a constantly shifting 2020, some things
remained the same: the LoRa Alliance ecosystem continued
to answer the call of our planet by enabling new, sustainable
use cases and helping to fight Covid-19. In particular, member
companies from around the world supported campaigns run by
the LoRa Alliance: LoRaWAN for Good and Fighting Covid-19.
As we close on 2020, we see the Power of LoRaWAN helping
to meet some of the world's biggest needs. We look forward
to a 2021 that will see even greater adoption of LoRaWAN as
digital transformation is accelerated to provide a safer, healthier
and sustainable world. The LoRa Alliance is excited about the
opportunities ahead!
We have the power – the Power of LoRaWAN!
