Issue link: https://read.uberflip.com/i/1468039
© 2020 Kelly Services, Inc. All rights reserved. Confidential and Proprietary. Privileged and Confidential Enhancing Talent Experience 11 EVOLVING THE PURPOSE OF THE BRANCH As of Dec '21/ Jan '22 survey of active P&I talent found that even younger workers prefer traditional means of engaging with firms like Kelly. Across P&I talent, all age groups consistently prefer traditional engagement methods like Phone, Email, and In-Person, with Text also being acceptable. 18-25 26-35 36-45 46-55 55-65 Phone 4.1 4.3 4.1 4.2 4.3 Email 4.3 4.2 4.4 4.2 4.3 Text 3.7 3.9 3.8 4.1 3.9 In Person Meeting 4.3 3.7 3.5 3.9 3.6 App 3.1 3.7 3.4 3.2 3 Website 3.3 3.2 3.4 3.4 3.1 Virtual WITH Camera 2.9 2.9 2.9 3 3.1 In Person Kiosk 3 2.6 2.5 3.1 2.6 Virtual NO Camera 3.2 3 2.8 3.1 2.7 Social Media 2.2 2.1 1.8 2.3 1.8 Dec 2021 email survey of existing P&I talent. Mean Score (1-5 scale; 5=Greatly prefer, 1=Do not prefer at all) Looking at LID talent in particular, the youngest age group most prefers In-Person Meetings, though all continue to prefer traditional engagement methods. 18-25 26-35 36-45 46-55 55-65 Phone 4.1 4.2 4.2 4.0 4.4 Email 4.1 4.0 4.2 4.0 4.1 Text 3.5 3.9 4.0 4.2 4.1 In Person Meeting 4.5 4.0 4.0 4.1 4.1 App 3.1 3.4 3.6 3.3 3.3 Website 3.0 3.1 3.5 3.4 3.1 Virtual WITH Camera 2.9 2.7 2.6 3.0 2.6 In Person Kiosk 3.1 2.8 2.8 3.3 2.6 Virtual NO Camera 3.0 2.7 2.3 2.9 2.4 Social Media 2.2 2.2 2.0 2.5 2.0 Dec 2021 email survey of existing P&I LID talent. Mean Score (1-5 scale; 5=Greatly prefer, 1=Do not prefer at all) Phone Personal, immediate connection Email Pass and store important, detailed information Text Fast Yes/No connections In Person Meeting Deep connection, private conversations, avoid confusion Video Virtual Calls Too much distraction and risk of tech challenge Compilation of feedback from 38 face-to-face interviews in 6 branches and on-sites (Jan 2022). Getting work • "One-stop shop" for find, get and starting roles Career help • Career path • Training • Mentorship on promotion & growth Specific Needs & Challenges • Overcome challenges in role • Deeper connection where needed Compilation of feedback from 38 face-to-face interviews in 6 branches and on-sites (Jan 2022). In 38 talent interviews, we probed what talent valued most in their experience. "The ultimate [branch] experience would be a one stop shop. I would like to apply for positions, interview, complete paperwork, and get to know Kelly staff all in one visit." "[I'd like] training, a path where to start and end, preparation for a career, promotions, discuss way to get more of a permanent position. Every agency I've applied with is so concentrated in getting you to work that they forget what your actual needs are." WHAT TALENT WANTS FROM OUR BRANCHES ROLE OF EACH CHANNEL