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3 pillars of a people-centric banking experience: why digitalization is key

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W H I T E P A P E R A 2020 study of European banks showed that only 24% had the technology and data capabilities required to enable omnichannel steering * 24% However, implementing successful omnichannel banking strategies is not always straightforward, and building societies and banks can even risk alienating and losing customers. To realize the customer journey across different channels, including switching between channels and real-time interactions, building societies and banks need to facilitate data exchanges between them. This requires a high level of system integration and performance. Banking requires monitoring and tracing every interaction with a customer, which means processing and managing more data, and both new and historical data will need to be stored and retrieved in real-time. For successful implementation of an omnichannel strategy, alignment between different dimensions and a central coordination of the various initiatives is key. That means creating a customer-centric organization structure, a collaborative workforce and adaptive and agile ways of working. * Source: Banking Hub https://www.bankinghub.eu/innovation-digital/omnichannel- banking 3 P I L L A R S O F A P E O P L E - C E N T R I C B A N K I N G E X P E R I E N C E DELIVER OMNICHANNEL EXPERIENCE 03 DIGITAL TRANSFORMATION 01 HOW PEOPLE- CENTRIC BANKING CAN HELP YOUR BUILDING SOCIETY OR BANK 04 HUMANIZE DIGITAL EXPERIENCES WITH AI, ML AND APIS 02

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