Issue link: https://read.uberflip.com/i/1530508
® 21 END OF YEAR REPORT 2022 Approved for distribution outside of the LoRa Alliance ® ® MARKETING COMMITTEE • Creation of the Success Replication Task Force for members to leverage key learnings from successful LoRaWAN ® member deployments and create a replicable process to win future business in the same markets. Topics of study will include target customers and the problems they wish to solve, competitive technology analysis, market opportunity and challenges. • Launch of the LoRaWAN Blog with nine posts for 2022, covering topics such as LoRaWAN certification, LoRa Alliance membership benefits, LoRaWAN network coverage, getting started with IoT analytics, and how LoRaWAN is Essential for Social, Environmental and Financial Sustainability, to name a few. • Expansion of the Resource Library, optimized to greatly increase the user experience and ensure visitors can easily find the content they need. With over 63K Sessions from more than 51K unique visitors, and over 100K page views, this growing LoRaWAN library has become the go-to content hub for educational and technical information on LoRaWAN. To support our global audience, many of our press releases were published in five languages: English, French, Spanish, German, and Italian. • Videos include The Power of Connection Video highlighting 5 members' stories on the benefits of being part of the LoRa Alliance ® and an animated video on LoRaWAN network flexibility. • LoRa Alliance Ambassadors are LoRaWAN thought leaders, part of the LoRa Alliance member-based Speaker Bureau. In 2022, 14 LoRaWAN Ambassadors were heard around the globe, delivering 24 presentations at 16 different events. LoRaWAN Ambassadors spoke at an additional 32 sessions during LoRaWAN World Expo. (Page 6) • Website traffic has remained strong from the US, India, China, France, Germany and the UK, and for the first time Brazil has entered the top 10 countries showing an increase of awareness of LoRaWAN in South America. Some of the most viewed content was our new series of technical webinars. (Page 16) • Direct traffic to the LoRa Alliance website has increased 23% year over year, implying more site visitors are aware of LoRaWAN and are seeking information and materials directly from the LoRa Alliance website. The LoRa Alliance Marketing Committee members will continue to showcase how LoRaWAN is the leading LPWAN technology enabling global digital transformation and improving people's lives—making the world safer, healthier, and more sustainable— and how LoRaWAN facilitates the highest ROI in IoT implementations.