Issue link: https://read.uberflip.com/i/422436
www.travelweekly-asia.com | 27 travel business after all). More than 50% of our leisure sales staff are millennials. What trends do you see in travel? 1. Increasing customer touch points for travel such as mobile, and social. More than 95% of travellers today use digital resources in the course of their travel journeys: dreaming about, planning, booking, experi- encing, and reflecting on their trip. It is important to be able to develop the right multi-channel strategy to engage the clients in the entire cus- tomer journey. 2. Increasing affluence and expec- tations of travellers - the luxury traveller looks for unique travel ex- periences (being very well travelled already). For the HNW (High Net Worth) clients, we will have to market to them through more personalised marketing. How have Singapore travellers changed in the last three years? Singaporeans are well travelled and they are looking for more customised trips and for the bespoke, unique travel experiences. Do you see mobile surpassing web- sites and why? Is it important for a travel agency to have a mobile app and why? Going by industry reports and consumer trends, we are expecting mobile technology to leapfrog PC-based access. The mobile experience is a whole new universe of connectivity that's local (it's always where you are), personal (tailored to your needs and preferences), and social (all your friends are there as well). And it's always on. For agencies, the opportunity to build brand and relationships, drive incremental purchase opportunities, and add to the overall service offering, is enormous. In time to come, mobile will overtake PCs/ tablets as a key touch points for travel bookings and even consultancy. What is the ultimate goal of what you are trying to do at UOB? As UOB is the only bank that has a full service travel agency, we are developing a platform to engage customers in an end-to-end process from booking of travel services on UOB Travel to accumulating overseas card spend, converging their spend on the same UOB card to enjoy greater benefits. AGENC Y STORY UOB at the Natas Travel Fair TRAVEL AGENTS RESOURCE, YOUR IDEAL PARTNER Mobile Responsive Optimized for laptop & mobile users on any device they choose Global news that matters International editorial team covering the market Creative and impactful marketing solutions Interactive ad units, Multiple format Webinair, Agent educational portals Most Comprehensive Hotel & Cruise Directory SEARCH Covers over 210,000 hotels & 18,000 sailings TALK TO US AND FIND OUT MORE Katherine Ng, Regional Sales Director, Email: Katherine.Ng@travelweekly.com DID: (65) 6521 9742 Visit TRAVELwEEKLY-ASIA.COM