Issue link: https://read.uberflip.com/i/422436
www.travelweekly-asia.com Published by Northstar Travel Media Singapore Pte Ltd ISSN 2382-6061 MCI (P) 166/07/2014 PPS 1849/09/2014 (025581) Making A Difference OCTOber 2014 TALKING POINT 2 Print, Like Love, Is Forever DATAbANK China's New Traveller Class PrODuCT Cruises COver STOry The Single-Minded Traveller 6 8 14 P4 vOICeS: TO INFINITY AND BEYOND P6 DATAbANK: CHINA'S NEW TRAVELLER CLASS P8 PrODuCT FOCuS: CRUISES P14 COver STOry: THE SINGLE–MINDED TRAVELLER P22 DeSTINATION: SINGAPORE P26 AGeNCy STOry: BEHIND THE SCENES OF UOB TRAVEL P28 MArKeTING: SOCIAL MEDIA – HOW TO CREATE GREAT CONTENT P31 hOSPITALITy: STARWOOD UPS THE ANTE ON LOYALTY P32 GAMe ChANGerS: JIMMY CHOO P34 uNDer My SKIN: AzRAN OSMAN RANI The SINGLe-MINDeD TrAveLLer Growing legions of singles are stepping into a brave new world and creating a consuming class with distinct needs and spending patterns. From silver nomads to youths and divorcees and elderly across Asia, it's a market segment you should pay attention to. Photo: One of the 11 ships belonging to Hurtigruten, a Norwegian coastal cruise company, at Hjørundfjorden, a Western fjord not far from Alesu