E
F
F
E
C
T
I
V
E
D
E
S
T
I
N
A
T
I
O
N
MA
R
K
E
T
I
N
G
C
O
S
T
E
F
F
I
C
I
E
NCY
S
T
R
A
T
E
G
I
C
P
L
A
N
N
I
N
G
F
U
N
D
I
N
G
A
S
S
I
S
T
A
N
C
E
I
N
V
E
N
T
I
V
E
I
N
C
E
N
T
I
V
E
S
C
R
E
A
T
I
V
E
I
D
E
A
S
E
F
F
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C
T
I
V
E
D
E
S
T
I
N
A
T
I
O
N
MA
R
K
E
T
I
N
G
C
O
S
T
E
F
F
I
C
I
E
NCY
S
T
R
A
T
E
G
I
C
P
L
A
N
N
I
N
G
F
U
N
D
I
N
G
A
S
S
I
S
T
A
N
C
E
I
N
V
E
N
T
I
V
E
I
N
C
E
N
T
I
V
E
S
C
R
E
A
T
I
V
E
I
D
E
A
S
to get it right
for global events
10 TIPS
BOOST
CUSTOMER
LOYALTY WITH
EFFECTIVE
EVENTS
BRANDING
DMOs and CVBs facilitate planning
with perks and benefits
10 INNOVATIVE
IDEAS TO
REDEFINE
THE MEETING
EXPERIENCE
10 INNOVATIVE
IDEAS TO
REDEFINE
THE MEETING
EXPERIENCE
JULY - AUGUST 2016
mcmag-asia.com
MEETINGS AND CONVENTIONS
T H E E V O L U T I O N O F B U S I N E S S E V E N T S
