Northstar

MCA-JUL16-EBOOK

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FEATURE | DMOs CITIES DMOs and CVBs blaze the trail to promote destination marketing and jump-start economic activity in the MICE industry. Meetings & Conventions Asia takes a look at five cities in the region of many tales Jul-Aug 2016 9 meetings & conventions • mcmag-asia.com Effective destination marketing Funding assistance Inventive incentives Cost efficiency Creative ideas Strategic planning

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