Issue link: https://read.uberflip.com/i/797481
42 / MARCH.APRIL.2017 USICERINKS.COM USA offers every participant a rewarding experience rooted in the lifelong benefits of ice skating. A world-class and proven system, Learn to Skate USA offers program directors the tools necessary to establish, develop and deliver a quality skating business. Facilities have the ability to customize the program to meet consumer demand and maximize profits. Learn to Skate USA offers marketing and support materials, a management system and an instructor certification platform to member programs, all of which enhance the customer experience and quality of a facility's learn-to-skate program. "I think the new marketing campaign is excellent," said Robert Rode, General Manager of the Stamford (Conn.) Twin Rinks. "The vibrant colors, the shapes showing movement, font selection, photos! All are exciting and engaging. In addition, we've had customers who have skated with us due to the social media ads that you've been running. Next season we will be reworking our marketing in accordance with your changes." Learn to Skate USA customers grow into lifelong facility patrons and join recreational and competitive programming. These customers are future birthday party hosts, public session skaters, adult hockey league players, figure skaters, coaches and volunteers. More than 1,000 programs across the country have chosen Learn to Skate USA for their programming needs. When you invest in Learn to Skate USA, you're investing in not only a world-class system, but your facility's future. "As a former program director, I have first-hand experience in the growth and development of a facility's customer pipeline," said Kimberly Hines, Learn to Skate USA's Director of Membership Development. "Learn to Skate USA is the starting point for all ice sports and activities. Learn to Skate USA is about growth, not only for its participants but its user groups as well." For more information or to become a member program, visit LearnToSkateUSA. com, or contact Learn to Skate USA at memberservices@learntoskateusa.com or 877-LTS-1400. J "LEARN TO SKATE USA IS THE STARTING POINT FOR ALL ICE SPORTS AND ACTIVITIES. LEARN TO SKATE USA IS ABOUT GROWTH, NOT ONLY FOR ITS PARTICIPANTS BUT ITS USER GROUPS AS WELL." BY THE NUMBERS Learn to Skate statistics as of December 31, 2016: 12% Increase in total registrations 71% Registered through a program (29% DIRECT) 94 NEW PROGRAMS added as a direct result of Learn to Skate USA Learn to Skate USA helps instill a passion for being on the ice. 1,000+ TOTAL REGISTERED for Learn to Skate USA programs