Northstar

TWA Sept 2012

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Asia’s Mighty MICE By Melissa Tizi MICE – A term used pretty much commonly in the travel and events world which sees a whole lot of changes taking place, in the emerging cluster of new age users who view technological advances as major to their decision making process of selecting the best MICE hotels that cater to their needs. It can be used for the traditional corporate traveller in search of the constant reminder of serious business pursuits. Perhaps MICE means mixing business with lifestyle needs to the younger business development director who travels to and fro as part of his daily work routine. MICE hotels in Asia have taken different forms. It is no longer that seasonal convention based provider of accommodation that houses meeting rooms, close to the event venues. These hotels have evolved and are further segmented as travellers begin to differ in terms of customised needs. Find out more from the feature pages of this issue on the MICE hotels in Asia. Also check out our interviews with two prominent figures in the hotel industry, as well as key highlights on airline developments and news on the technology front. Travel in style FRANCE – Travel agents, business planners, adventure seekers or holiday makers in general are always on the go and while we are at it, personal style may be compromised. But who says it has to be that way? Norman Parkinson will definitely disagree. Believing in timeless elegance, celebrated English photographer and portrait artist Norman Parkinson has captured the art of refined travel meets distinguished adventurers. A celebration of Parkinson’s work, which is rarely shown in France, will be unveiled at Espace La Vallée®, the contemporary art gallery at La Vallée Village, on September 15, 2012 until January 6, 2013 from 10 am to 7 pm. Parkinson has a career spanning more than 60 years, including time spent at Vogue, Harper’s Bazaar and as the official photographer of the British royal family. For more information, visit www. LaValleeVillage.com.

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