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Grande Dame of the Far East revitalizes HONG KONG – Well-known for being the grande dame of the Far East, The Peninsula Hong Kong ushered in a new era with three landmark debuts, the launch of Peninsula Moments, a new multi-million dollar global brand campaign, PenCities, an online travel journal and a HK$450 million revitalisation of its flagship hotel, The Peninsula Hong Kong with advanced in-room technology. Peninsula Moments Conceived and developed in house, the global campaign showcases the magic that The Peninsula brings to its guests using photography, video and behind-the-scenes footage, with each image and scene telling a story. Moments and memories to remember, each reflecting an authentic sense of destination, are brought to life with images of stunning architecture, thoughtful service and the genuine desire of Peninsula staff to showcase the very best of their cities. “As one of the world’s oldest hotel groups, Peninsula icons throughout our hotels showcase the brand’s heritage, personal service and continued commitment to inspire, surprise and delight, and these new images and videos capture this spirit perfectly,” said Peter C. Borer, chief operating officer. Audiences can see Peninsula Moments in print, online and tablet versions of top luxury, lifestyle, travel and business magazines worldwide beginning in September. The first in a series of 10 90-second films was unveiled today on YouTube showcasing the flagship Peninsula Hong Kong. Subsequent films to be released from September 2012 through March 2013 will transport viewers to each of the nine cities where Peninsula has hotels. To capture “Peninsula Moments,” Peninsula tapped Russel Wong, a Singapore-based photographer known for his celebrity portraits and his photography for major motion pictures such as Underworld, Crouching Tiger, Hidden Dragon, Hero and The House of Flying Daggers. HK$450 Million Renovation Also today, Peninsula’s legendary flagship hotel, The Peninsula Hong Kong, unveiled the first phase of its landmark HK$450 million room enhancement programme, featuring a stunning new interior design and pioneering guest technology. Simple details and custommade Cassina furnishings, from streamlined entertainment centres to the beige leather finis, glossy patina of walnut writing desks and vanity tables with retractable illuminated mirrors – discerning guests have everything they need at their fingertips.