Northstar

Case Study Case Study - Experience Macau: Product Update / Mini Mart & Dinner Reception Macau Government Tourist Offi ce's (MGTO's) invited more than 100 guests, who consisted of senior management, bosses, product planners from the supporting travel agencies, media partners and airline partners for their Product Update and Dinner reception, which took place at Marina Bay Sands on 18 July 2011. Programme Highlights MGTO shared with its guests on the various developments and latest happenings in Macau as well as past activities for the past 1 year from June 2010 to Jun 2011. Guests were treated to a traditional Portuguese Dance performance, which it hoped would be able to highlight the strong cultural aspects of Macau. The Event seeks to: – To update our Singapore trade partners and media on the latest developments in Macau. – To highlight on the future developments in Macau for the near future. – To share on the activities carried out by MGTO Singapore offi ce for the past 1 year. Write-up T he "Experience Macau" Trade Mission was organised by the Macau Government Tourist Offi ce (MGTO) in Singapore on 18 July 2011. The objective of the event was to update travel agents, media and airline partners on the latest tourism developments in Macau SAR. The roadshow comprised a Product Update Seminar & Mini-Mart, followed by a Dinner Reception. Ms. Cecilia Tse, Head of Promotion and Marketing Department of the Macau Government Tourist Offi ce (MGTO) led a delegation of 17 representatives from the Macau private sector who hailed from hotels, attractions and tour operators. More than 100 guests from the Singapore travel trade attended the Product Update Seminar where they learnt about the latest and newest tourism developments in Macau. This was followed by Mini- Mart business session between the Singapore travel trade and the Macau delegation. Over dinner, the Macau delegation hosted 140 guests comprising staff and senior management from travel agencies, airline partners and the media, including National Association of Travel Agents Singapore. Macau ended year 2010 with over 257,196 Singapore visitors, which represented a small increase of 0.3% compared to 2009. Nonetheless, Singapore ranked amongst the top 10 visitor- generating markets. The impact of the two integrated resorts in Singapore was signifi cant enough to soften Singapore visitor arrivals to Macau. For the period January to May 2011, there was a tiny decline of 0.7%. However, Singapore maintained its 8th position among the top 10 visitor generating markets for Macau. Macau's tourism infrastructure continues to evolve and grow as new hotels and attractions opened in the past several months. Nowhere else in Asia has there • Guests thoroughly enjoyed themselves as the evening was not only informative but the program was also fun and engaging. • The video presentation of MGTO Singapore's promotional activities for the past year was well received by all guests who were very impressed with how active MGTO Singapore was through its various campaigns and strategic alliances. • The dinner was also an excellent platform for further networking between Macau trade and guests who did not get to meet the Macau trade at the Mini-Mart. For those who did not manage to fi nish discussions at the Mini-Mart, the dinner provided them the opportunity to do so. Events 11 been so much investment in large- scale venues, accommodation, entertainment and attractions in recent years. The recent ones being the 3,000sqm Macau Giant Panda Pavilion which houses 2 Giant Pandas donated by Central Government which opened in April 2011, and Galaxy Macau – the city's 3rd integrated resort which houses Galaxy Hotel Macau, Hotel Okura Macau and Banyan Tree Hotel and Resort Macau – that commenced operating in May. And nestling within Macau's modern skyline is the UNESCO World Heritage site of Macau Historic Centre, the oldest, most complete and consolidated array of European architectural legacy standing intact on Chinese territory. The blend of Portuguese and Chinese culture offers a visually unique and splendid experience for the visitor. Summary The MGTO Trade Mission in Singapore was organized to provide latest updates and happenings about Macau. At the same time, it served as a great platform for our Macau Trade Partners to mingle and network with the local trade partners and media in Singapore. The format of the trade mission comprised of a Product Update and Mini-Mart session, followed by a Dinner Reception. Challenges "There was an overwhelming response of guests and we had to increase our sitting capacity at the very last minute, which fortunately the venue was able to accommodate to." Feedback from delegates: August 2011

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