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The Indispensable Travel Industry Read The Indian Invasion Feature Highlight Vol. 3 Issue 18 | 19 June 2012 | www.travelweeklyweb.com | Published by Travel & Meetings Group, Ten Alps Communications Asia Pte Ltd News Bali opens fi rst medical tourism facility Hotel Page 3 Family dining at Holiday Inn Hotels & Resorts Shangri-la unveils new garden wing Page 7 Asia Pacifi c to see strong growth in family holidays New research conducted by Turner Media Solutions (in association with Holiday Inn Hotels & Resorts) shows that a total of US$29 billion was spent annually on family holidays with particular focus on the Asia Pacifi c region. The data also reveals that 44 million people are travelling across cities in the seven Asia Pacific markets namely; Singapore, Malaysia, Indonesia, Thailand, the Philippines, India and Australia. Opinions and feedback garnered from some 10,000 individuals from the seven countries revealed that families are also willing to fork out even more on their holidays than they already do. Betty Wu, Turner's research director said; "This unique survey shows the importance of family holidaymakers to the industry and reveals opportunities out there for travel brands. More and more families in Asia Pacific have considerable disposable income and the study shows they intend to spend." Family-focused hotels and destinations are in line with this spike in travel trend. Holiday Inn Brand Family's brand director, Jennifer Yuan, said that the survey reiterates Holiday Inn's focus on family travels and that the brand will continue to assess and enhance its family friendly facilities on its properties worldwide. "According to the survey, 60 per cent respondents look to relax when they travel with family and this is where we do particularly well. At Holiday Inn Resorts, parents can fi nd balance between spending quality family time with their kids, whilst also having that adult break to recharge their batteries," said Yuen. The brand, which celebrates its 60th anniversary this year, has stayed rooted to its holistic approach to family vacations. Innovative hotel facilities such as themed family suites and Kidsuites, Kids Club and Teen Zones are available at resort locations, specially designed for the young guests in mind. Other key fi ndings on family travels: • 51 million trips are made each year on family vacations • 44 million people spend US$29 billion (Domestic: US$11.75 billion & International: US$17.13 billion) • International travel is expected to see considerable increases in 2012: Indonesia – 20 per cent, Malaysia – 38 per cent & Philippines – 81 per cent • Singapore, Malaysia, Thailand, Indonesia, Philippines and India will remain as popular destinations for family travellers with growth in North Asia and regions outside Asia • Typical length of stay for domestic family travel is four days whilst the length of stay for international family travel is eight days