14
For sponsors who don't have the capability or
resources to activate onsite, we provide alternate
ways of engagement. Some examples of offsite
sponsor activation include …
Contests – Sponsored by a grocery store
partner of ours, one of our most popular
contests was a holiday-themed competition in which
our players wore their soccer jerseys and had their
photo taken in a holiday setting, like in front of a
decorated tree, fireplace with stockings or a snowman
with the sponsor's branded grocery bag. The sponsor
selected one winner, who received a $50 store gift
card and was featured on our website, social media
accounts and in our e-newsletter. The grocery store
also shared our posts, providing additional community,
branding and marketing awareness.
Limited Time Discounts – Event guests, who
engaged via social media with another of
our sponsors during a limited time span, received
a discount for a special "buy one, get one free"
promotion, if the guest stopped by the sponsor before
close of business that day. This type of promotion
works particularly well with restaurant partners with
multiple locations.
Hosting – If a sponsor can't come to you,
go to the sponsor. We've participated in several
in-store events for sponsors that couldn't be at
our location.
For the best activation outcomes communicate,
collaborate, adapt and work creatively with your
sponsors to provide positive experiences, valuable
connections and stronger partnerships.
1
2
3
