Trust is the path of the customer journey
Business
Outcome
Strategy
Add
Value
Advise
Implement
Manage
Support
"Customers want a true trusted advisor.
The partners who really help the customer navigate
are the ones who have the most success; they look
like an SI."
Steve White, Analyst, IDC
"An outcome isn't a point in time; it's a
spectrum - never a perfect outcome, a continuous
improvement. The stickiness is the PX which leads
to that CX."
Jay McBain, Analyst, Canalsys
