Relationships Matter
PRM is now a $460M industry
44%
Partner Manager or Account
Manger is a top Benefit
84%
Customers want to know that
partners have a strong
relationship with vendors
"#1 build a trusted relationship. Most
important thing to get right from the
beginning"
Global Alliance Manager, Accenture
"The more you engage with partners, the more
it impacts customer success."
SVP Global Channel Partner Programs, Beyond
Trust
"Partners need to feel confident that if they
can't answer a question, they have backup. The
vendor is behind them. In turn customers have
more confidence in the partner because of the
vendor relationship."
SVP Global Channel Partner Programs, Beyond
Trust
