30 SXSW V2V 2015
Time
Room Name: Workshop
3:15pm
Da Vinci 1/2: Workshop
Sheri
Koetting
MSLK,
Chief Strategist
Marc
Levitt
MSLK,
Creative Director
& Co-Founder
No brand exists in a vacuum. Only through the careful analysis of brand positioning,
as well as the knowledge of the competitive environment can a brand know where
they stand now, and where they need to move to in order to remain relevant. Join Marc
S Levitt and Sheri L Koetting, co-principals of NYC-based branding agency MSLK, as
they lead you through an intensive, hands-on workshop, covering the best practices for
market research and brand positioning. Each participant will develop positioning charts
of their own, craft their brand's unique selling proposition, identify 1-3 target audience
profiles, and create key brand stories. Participants will be ready to execute targeted
marketing, sales outreach and design explorations that directly answer business goals
and objectives.
Key Takeaways :
1. Attendees will walk away with a deeper understanding of customer needs to
market their brand/product more efficiently.
2. Attendees will leave with insight into their brand's unique selling proposition
and how to utilize that.
3. Attendees will be well prepared with a long-term vision for marketing
positioning of their product and/or brand.
What to Bring:
Owners, managers, and directors of marketing from startups to established mid-sized
consumer brands should come with a list of 5-7 key competitors, any existing informa-
tion on consumer, and a current version of their "elevator pitch."
Tools to Strategically
Position Your Brand
MONDAY
