32 SXSW V2V 2015
3:15pm
Raphael 2: Core Conversation
Melodie
Tao
Marketing Melodie,
Marketing Consultant
& Educator
Marketing Your Way to Success
Through Social Media Branding
With the constant changing landscape of social media, it can be overwhelming to know
which networks are necessary to use. Brands are faced with confusion on how many
sites to be on, what content is effective to post and how to find time to incorporate
social media into their marketing strategy.
Melodie Tao, Marketing Consultant and Founder of Marketing Melodie will lead a dis-
cussion that inspires startups, entrepreneurs and small business owners to start being
more effective and efficient on social media by building authentic online communities.
You'll hear success stories, learn how to create resourceful content that encourages
prospects to keep your brand top of mind and learn how to encourage customers to be
your brand ambassador on social media.
Questions Answered:
1. How can a small business or startup can create a large brand presence with
social media by effectively navigating all of the networks available?
2. How can a small business or startup owner ensure their personal online
brand is optimized to enhance their business brand?
3. How can a small business or startups owner use social media to build a
community and be trusted subject matter expert?
MONDAY
