Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.
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183 In addition, he's working to bring good jobs to Lawrence and its sur- rounding cities, with the added mes- sage for businesses that Lawrence has an eager and willing workforce. "People come into this city from this immigrant experience. People come here with nothing. Literally, they come to Lawrence with nothing. And they rebuild their lives here," he says. "The flip side of it is that we have a great workforce. Everybody wants to work as hard as they can to get out of their poverty situation." Rivera knows that it will take time to bring real change to the city, and he knows it will take collabora- tion and teamwork to do so. Along the way, he's content to let the work speak for itself. "People see it as, 'You're the may- or, what's the answer?' But really we come to this together," he says. "I like the work. We don't pound our chests or spike the football." "I'M TRYING TO EARN PEOPLE'S TRUST BY DO- ING THE RIGHT THINGS. IT DOESN'T MEAN WE'RE GOING TO BE RIGHT ALL THE TIME OR GET IT RIGHT ALL THE TIME, BUT WHEN WE GET IT WRONG, WE'RE HONEST ABOUT IT."