Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.
Issue link: http://read.uberflip.com/i/617358
158 These days, personalizing items is a booming trend, particularly in the wedding industry, and Manchester– based Mariposa is forging the way with their brand-new in-house en- graving services. Beloved for their high-end, handcrafted collection of glassware, serveware, frames, and home décor pieces, the 30-plus- year-old local business now reaches all corners of the globe. But staying relevant requires panache. Luckily, Founder and Creative Director Livia Cowan has plenty of it. Personalization, according to Cowan, is something that appeals to younger generations as a way to express the thought that went into a gift they've chosen. She emphasizes the importance of keeping a finger on the pulse of what young people respond to. "We are a new business every two or three years," she says, noting they work hard to stay on the cutting edge of industry trends. With respect to their new engrav- ing service, she says it has "opened up a new way of giving Mariposa." Cowan has noticed that mono- grams are making a comeback in a big way. "It's a way to show people you respect and care about them," she says, noting that with the online shopping trend at its height, personalized gifts are all the more meaningful. "We have always offered the service, but going about it this way gives us full creative control," notes Cowan about bringing the Founder and creative director of Mariposa, Livia Cowan