Northshore Magazine

Northshore January February 2016

Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.

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159 CO N TAC T N OT E Mariposa 5 Elm St. Manchester-by- the-Sea 978-526-9944 mariposa-gift.com Be on the lookout for free engraving events at local dealer locations. engraving in-house. It provides customers with options for how to be more creative on their own part, too. Now, Mariposa's famous recycled sand-cast pieces can be monogrammed in ways limited only by one's imagination. To get started, customers can now go to the company website to find design ideas, and they can virtually see their compositions superimposed on items. Ultimately, an engraver in the Gloucester distribution center and engraving studio will work from that proof, ensuring they get exactly what they chose. During an in-house demo using a small Gravograph machine, Vice President of Sales and Marketing Adam Sigel begins by vectoring the chosen monogram on-screen, and then he sets the diamond cutter in motion. The nonrotating diamond- tipped tool scratches lettering or designs into the metal—a technique frequently referred to as "diamond engraving," "scratch engraving," or "diamond drag." "It's not just pop- ping something into a machine; you have to play with it artistically to get it right," notes Sigel. "That's what the Gloucester engravers do." The alu- minum from which Mariposa pieces are made is very soft and lends itself nicely to flawless engravings. In fact, they use recycled diamond-tipped cutters from Tiffany's because they are too sharp to use new. In 2014, Mariposa launched an online wedding registry, which means people are now able to find those special one-of-a-kind pieces that separate their brand from big-box store registries. With the additional engraving options, gift givers further the Mariposa mission to preserve our most heartfelt and meaningful moments, so we can remember them and reflect upon them for decades to come. Customers can go online to get design ideas and develop monograms to order.

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