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FEBRUARY.2016 // MINNESOTAHOCKEYJOURNAL.COM 07 "That is what makes us the most unique youth sports organization, probably in the country," Klosowski said. "We have 10 sub-associations that all have their own boards, their own officers, their own individual missions. "Overall, that is what challenges us, but it's also what makes us strong." Klosowski noted that each sub-association does things a little dif- ferently, but as a result there's more brainpower, and more ideas on the table to achieve different goals, from fundraising to running a rink and, ultimately, growing the game. "Even though they're trying to do their own thing for their associa- tion, when it comes time to get together and talk about things, every- body is very, very open and willing to share information to try and help each other become better," Klosowski said. A WAY OF LIFE With 10 community associations, a handful of high school teams and college hockey—including the Division I University of Minnesota- Duluth—hockey is simply a way of life in Duluth. Not only is it a big deal for Duluth natives, but the culture draws people in to the city. DAHA recently conducted a study measuring the association's economic impact during the season in Duluth. The results showed it brought $8 million a year—a finding that doesn't include the colleges or high school hockey. "That's a really, really big impact," Klosowski said. "There's a culture here about the sport. [It's] what this community revolves around in the wintertime." A FOCUS ON GROWTH With fewer than 750 kids in the association this year, DAHA isn't satisfied with its numbers. Within the next five years, the association hopes to grow to 1,000 skaters. According to Klosowski, there are two major obstacles they face: the perception of the cost and the time commitment. DAHA does participate in Try Hockey for Free days and equip- ment drives to bring down the cost of playing, but one of their bigger initiatives is using their seven outdoor rinks to host rookie, mini-mite skating sessions, free of charge. The program is an effort to expose the kids to the sport in a fun environment with few barriers to entry. It's one hour, one night a week, at no cost. DAHA provides the equipment, if needed, and kids can learn the game outdoors. With this initiative, DAHA is attempting to break both the perception about the cost to play and the time-commitment. To enjoy the game and to be a good player doesn't require a year-round commitment, much less a significant time commitment in season. Beyond making it easier to learn the game, DAHA is also making an effort to figure out why kids leave hockey. When a player decides to leave the association at any level, DAHA reaches out to the parents for feedback. Already, DAHA has put that feedback to use, going away from the Squirt A and Squirt B model and eliminating tryouts at that age two years ago. Retention rates for players who went from the Squirt level to Peewees increased from 45-48 percent to 90 percent, according to Klosowski. "Parents and administrators have to see the bigger picture and the health of the sport is about growing the base of the pyramid and it always will be," Klosowski said. "When a player decides to leave the association at any level, DAHA reaches out to the parents for feedback. Already, DAHA has put that feedback to use, going away from the Squirt A and Squirt B model and eliminating tryouts at that age. Retention rates for players who went from Squirts to Peewees increased from 45-48 percent to 90 percent." Outdoor games and practice help make DAHA unique.