Spring 2016 - 75
www.turftrends.com
being done. These grasses come out, and
they say they are the best thing. Then we get
them on the farm and start discovering all
sorts of issues with the grass.
"And there was no support to back up
the grass. No maintenance protocols. No
fertilization regimens. No soil type that
it's best in. None of that support existed
in the industry. There's still to this day no
maintenance protocol for a couple grasses
that went to market two to three years ago."
The goal for Sod Production Services is
to provide that information to producers
and customers. It was formed to fund
research and market new turfgrass varieties,
license sod producers nationwide to grow
proprietary grasses and offer agronomic
consulting services to the turfgrass industry.
"Sod Production Services is not just the
marketing of a grass, but it's the support
BUSINESS MODEL
By Allen Thayer
By Allen Thayer
