during a cooking class. Done under the theme of Rachel Ray Master Cooking, the featured recipes were also uploaded to the “Get Beauty” homepage. Under a more traditional medium, a
celebrity cookbook, Woo Young Hee’s “Easy Cooking,” was published with a two-page nutrition message on potatoes, arranged by the USPB. There were also recipes utilizing frozen wedges in the cookbook.
MOVIE THEATERS Movie theater chains are now offering U.S. frozen fries. “We’ve been successful with theaters in Mexico, Malaysia, and we’re working on Thailand,” Weller says. “We actually did a study entirely on movie theaters, and we have a brochure to get movie theaters in Thailand to introduce U.S. fries to their patrons.”
RETAIL DELI A Philippine importer and distributor read the newsletter and decided to attend a USPB RTM last year. He determined to launch U.S. frozen potato products in his own supermarkets, but instead of presenting these in RTE, he decided to offer these in a frozen bulk format.
PHILIPPINE BOX.
Philippine consumers shop for bulk U.S. frozen potato products and carry their selections in a specially designed box. Courtesy photo.
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