RETAILERS MAKE SHIFTS
TO MEET BUSINESS AND
ECONOMIC NEEDS
worry that their organization will
struggle to meet financial goals with
Prime week being pushed outside of
the Back-to-School season this year.
of retailers agree Amazon
remains top competition
for back-to-school season.
80%
May
Jun
Jul
Aug
Sep
10%
26%
34%
22%
5%
WHEN DO RETAILERS PLAN
TO START PROMOTIONS?
Retailers are
21% less likely
to begin
promotions in July
in 2020, with more
brands opting to push
to August.
to say they are ready for the shopping
season this year. Which may account for
the later promotional period in 2020.
will offer more promotions
during back-to-school shopping in 2020.
Retailers are
Over
1 in 4 will make
their biggest back-
to-school sales push
during the first
weekend of August.
Another 26% plan to
pulse promotions evenly
throughout the season.
OF
brands
_ _
less
likely
