Seasonal Guides

2020 Back-to-School Infographic

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RETAILERS MAKE SHIFTS TO MEET BUSINESS AND ECONOMIC NEEDS worry that their organization will struggle to meet financial goals with Prime week being pushed outside of the Back-to-School season this year. of retailers agree Amazon remains top competition for back-to-school season. 80% May Jun Jul Aug Sep 10% 26% 34% 22% 5% WHEN DO RETAILERS PLAN TO START PROMOTIONS? Retailers are 21% less likely to begin promotions in July in 2020, with more brands opting to push to August. to say they are ready for the shopping season this year. Which may account for the later promotional period in 2020. will offer more promotions during back-to-school shopping in 2020. Retailers are Over 1 in 4 will make their biggest back- to-school sales push during the first weekend of August. Another 26% plan to pulse promotions evenly throughout the season. OF brands _ _ less likely

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