18
END
OF
YEAR
REPORT
2017
6.3
TWITTER
The Alliance continued to elevate its profile on social media, largely focused on
Twitter. We nearly doubled the number of posts year-over-year, which led to a
significant increase in impressions and engagement. Notably, our engagement
rate of 1.5% is triple the industry average for Twitter.
As we move into 2018, we will be investing more into how social channels can
increase the visibility of LoRaWAN and our members' activities, and we will be
establishing KPIs for digital activities.
2017 TWEETS:
498
128% increase
2017 ENGAGEMENT:
12.225
90% increase
2017 FOLLOWERS:
7,007
68% increase
2017 IMPRESSIONS:
771,036
141% increase
2017 ENGAGEMENT RATE:
1.55%
3x industry average
