®
36
END
OF
YEAR
REPORT
2020
Approved
for
distribution
outside
of
the
LoRa
Alliance
®
®
LINKEDIN PERFORMANCE
FOLLOW US ON LINKEDIN: https://www.linkedin.com/company/loraalliance
2020 TOTAL PAGE VIEWS:
14,663
80.06/DAY
2020 TOTAL
UNIQUE VIEWS:
7,037
38.42/DAY
2020 TOTAL FOLLOWERS:
16,572
2020 LINK CLICKS:
21,621
2020 AVERAGE
LINKCLICKS/DAY:
59.2
2020 IMPRESSIONS:
1,128,722
94,060/MONTH
2020 AVERAGE
SHARES/DAY:
3.36
2020 REACTIONS:
12,287
1,024/DAY
2020 ENGAGEMENT RATE:
3.84
LinkedIn was a major aspect of our social media strategy and activity in 2020. Increasing our audience by 28.5%, this year we are
successfully ending the year with 16,572 followers. This tremendous growth was driven by our increased number of LoRaWAN
®
focused posts and our highly engaged ecosystem sharing and reposting content about the LoRa Alliance
®
and LoRaWAN capabilities.
