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2021 End of Year Report

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® 13 END OF YEAR REPORT 2021 Approved for distribution outside of the LoRa Alliance ® ® MARKETING UPDATES The LoRa Alliance ® ecosystem demonstrated the maturity of LoRaWAN ® and its profound importance to LPWAN IoT, leading to unprecedented adoption on a massive scale. LoRa Alliance's dedicated members created and delivered enlightening and engaging content, enabling LoRaWAN to reach audiences around the world like never before. 2021 was indeed the year of massive scale for LoRaWAN. Here are some of the marketing highlights: • Launch of Destination LoRaWAN—the LoRa Alliance's excit- ing flagship event in 2021—comprising a series of webcasts addressing LoRaWAN's impact in IoT, targeting key regions in their local languages, with over 20 webcasts broadcast or subtitled in six different languages: Chinese, English, Italian, Japanese, Portuguese and Spanish. • 140+ written use cases. • Implementation of a new resource library, designed to greatly increase the user experience and ensure visitors to our website can easily find the content they need. • Expanded focus on regional marketing, with increased content translated into other languages. • Donna Moore, CEO and chairwoman of the LoRa Alliance, received a prestigious award from Peggy Smedley of Connected World: 2021 Women of Technology: Rising after the Storm. • Four white papers, covering topics from Sustainable Smart Buildings, LoRaWAN – BACnet Integration, Smart Industry – Oil & Gas and Smart Utilities. • Expanded membership benefits to increase the value of membership, including the introduction of LoRaWAN Tenders & RFP Connect, a service designed to provide opportunities for members to grow their LoRaWAN business. • The LoRa Alliance significantly upgraded marketing tools with the implementation of seven new platforms to turbo- charge our marketing reach and effectiveness for 2022 and beyond. - The new platforms started paying dividends, increasing exposure to our members in 2021 • 60% LoRa Alliance website traffic growth • 78,848 downloads of PDFs, including technical specifications • Traffic across all countries significantly increased, with some markets showing outstanding growth; some examples: Canada (140%), China (70%), India (57%), Italy (95%), UK (78%), U.S. (68%) - Latin American interest increased, with Mexico and Brazil entering our top 15 country visitor list for the first time ever The marketing committee will continue to demonstrate that LoRaWAN is the lead communication technology enabling global digital transformation. Our messaging will revolve around how LoRaWAN improves people's lives—making the world safer, healthier and more sustainable—and how LoRaWAN facilitates the highest ROI in IoT implementations. In a few short months, the largest and best LoRaWAN event in history will occur at the LoRaWAN World Expo, the only official LoRaWAN event. This event will bring together the premier thought leaders, companies and users of LoRaWAN from across the globe. Offering access to the ecosystem on the largest scale ever, the LoRaWAN World Expo is the must-attend event in 2022 to create new business opportunities, grow your LoRaWAN business and learn how LoRaWAN will impact the world—today and tomorrow. Come to the LoRaWAN World Expo and see how a world enabled by LoRaWAN can make a difference to you.

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