®
13
END
OF
YEAR
REPORT
2021
Approved
for
distribution
outside
of
the
LoRa
Alliance
®
®
MARKETING UPDATES
The LoRa Alliance
®
ecosystem demonstrated the maturity of
LoRaWAN
®
and its profound importance to LPWAN IoT, leading
to unprecedented adoption on a massive scale. LoRa Alliance's
dedicated members created and delivered enlightening and
engaging content, enabling LoRaWAN to reach audiences
around the world like never before. 2021 was indeed the
year of massive scale for LoRaWAN. Here are some of
the marketing highlights:
• Launch of Destination LoRaWAN—the LoRa Alliance's excit-
ing flagship event in 2021—comprising a series of webcasts
addressing LoRaWAN's impact in IoT, targeting key regions
in their local languages, with over 20 webcasts broadcast or
subtitled in six different languages: Chinese, English, Italian,
Japanese, Portuguese and Spanish.
• 140+ written use cases.
• Implementation of a new resource library, designed to
greatly increase the user experience and ensure visitors
to our website can easily find the content they need.
• Expanded focus on regional marketing, with increased
content translated into other languages.
• Donna Moore, CEO and chairwoman of the LoRa Alliance,
received a prestigious award from Peggy Smedley of
Connected World: 2021 Women of Technology: Rising
after the Storm.
• Four white papers, covering topics from Sustainable
Smart Buildings, LoRaWAN – BACnet Integration,
Smart Industry – Oil & Gas and Smart Utilities.
• Expanded membership benefits to increase the value of
membership, including the introduction of LoRaWAN
Tenders & RFP Connect, a service designed to provide
opportunities for members to grow their LoRaWAN business.
• The LoRa Alliance significantly upgraded marketing tools
with the implementation of seven new platforms to turbo-
charge our marketing reach and effectiveness for 2022
and beyond.
- The new platforms started paying dividends, increasing
exposure to our members in 2021
• 60% LoRa Alliance website traffic growth
• 78,848 downloads of PDFs, including technical
specifications
• Traffic across all countries significantly increased,
with some markets showing outstanding growth;
some examples: Canada (140%), China (70%),
India (57%), Italy (95%), UK (78%), U.S. (68%)
- Latin American interest increased, with Mexico
and Brazil entering our top 15 country visitor list
for the first time ever
The marketing committee will continue to demonstrate that
LoRaWAN is the lead communication technology enabling
global digital transformation. Our messaging will revolve around
how LoRaWAN improves people's lives—making the world
safer, healthier and more sustainable—and how LoRaWAN
facilitates the highest ROI in IoT implementations.
In a few short months, the largest and best LoRaWAN event
in history will occur at the LoRaWAN World Expo, the only
official LoRaWAN event. This event will bring together the
premier thought leaders, companies and users of LoRaWAN
from across the globe. Offering access to the ecosystem on
the largest scale ever, the LoRaWAN World Expo is the
must-attend event in 2022 to create new business
opportunities, grow your LoRaWAN business and learn
how LoRaWAN will impact the world—today and tomorrow.
Come to the LoRaWAN World Expo and see how a world
enabled by LoRaWAN can make a difference to you.