Issue link: https://read.uberflip.com/i/1543218
® 12 ® In 2025, the LoRa Alliance ® Marketing Committee advanced LoRaWAN's global market leadership through strategic mem- ber collaboration, technical education, and targeted engage- ment across key verticals. Building on previous years' founda- tions, the committee strengthened LoRaWAN's positioning as a trusted, deployed infrastructure supporting utilities, cities and buildings, industry, and agriculture transformation worldwide. A significant focus this year was increasing market confidence through evidence. The launch of the Success Story Database created the most comprehensive public repository of LoRaWAN deployments, providing continuously updated proof of large- scale, real-world implementations. This resource now under- pins the Alliance's communications, fuels social amplification, and supports member promotion. The Marketing Committee continued to accelerate market readiness by delivering structured technical education for solution builders, utilities, municipalities, and industrial stakeholders. Across 2025, members benefited from deep-dive webinars, standards alignment with collaboration updates, and real-world deployment examples. To support this collaboration, the Marketing Committee introduced a series of focused roundtable discussions in 2025, bringing members together to identify priority opportunities and align on growth areas. Insights from these discussions directly informed the launch of new initiatives across energy harvesting, people & planet, and regional market development. A core strength of 2025 was the Marketing Committee's ability to translate member collaboration into meaningful initiatives. Two new strategic projects emerged, the Energy Harvesting Task Force and the People & Planet Initiative. MARKETING COMMITTEE UPDATE EXPANDING GLOBAL LoRaWAN ® ADOPTION THROUGH PROOF, EDUCATION, AND MARKET EXECUTION 2025 LoRa Alliance ® Annual Report