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® 17 ® EVENTS & MEMBER ENGAGEMENT STRATEGIC EVENT EVOLUTION: CO-LOCATED PAVILIONS In 2025, the LoRa Alliance ® introduced a new event strategy focused on embedding our presence within established industry gatherings to maximize member visibility and audience reach. IoT Solutions World Congress Barcelona, May 13–15, 2025 IoT Solutions World Congress (IoTSWC) served as our flagship execution of this approach. The LoRa Alliance was the primary technology showcase at the event, featuring 19 member com- panies in our dedicated pavilion and 20 additional members exhibiting across the show floor. We also secured a conference track, giving our members a platform to present technical con- tent and use cases to qualified attendees. There were roughly 11,000 visitors over the course of the event, generating approx- imately 750 leads, which were shared with participating mem- bers following the event. This co-location model proved highly effective, allowing our members to access established traffic flows and connect with pre-qualified audiences while maintaining strong brand pres- ence and coordination through our Alliance pavilion structure. 2025 LoRa Alliance ® Annual Report