Issue link: https://read.uberflip.com/i/1543218
® 28 ® DIGITAL & SOCIAL MARKETING PERFORMANCE The LoRa Alliance ® maintained a strong and growing digital presence in 2025, with continued momentum across our core channels. Across LinkedIn, X, Facebook, and YouTube, the Alliance's digital community now exceeds 90,000 followers and subscribers globally, reflecting the scale and reach of our ecosystem engagement. LinkedIn remained the primary growth channel, with followers increasing by more than 5,300 during the year, representing approximately 13% year-on-year growth. Overall, LinkedIn content performance generated more than 2.3 million impressions and reached nearly 400,000 users, while engagement levels remained strong with an average engagement rate of 7.2%, reflecting consistent and active community interaction. By year-end, our LinkedIn newsletter subscribers reached 21,585, representing approximately 14% year-on-year growth compared to 2024. YouTube continued to support technical and educational outreach during 2025, with subscriber numbers increasing by approximately 7% year-on-year, reinforcing its role as a complementary channel for technical and educational video content. In addition, the LoRa Alliance actively amplifies member content by re-posting and engaging with member-led social posts that reference or tag the Alliance, helping extend reach, visibility, and community engagement across our digital channels. In parallel, the LoRa Alliance Marketplace website continued to demonstrate strong momentum in 2025. The Marketplace grew from 817 products at the end of 2024 to 964 products by year-end, with 147 new products added year-on-year. This growth reflects continued ecosystem expansion, increased certification activity, and rising member engagement in showcasing market-ready LoRaWAN ® solutions. A big thank-you to all our members who tagged and engaged with us in 2025! 2025 LoRa Alliance ® Annual Report