Northstar

New technology solutions for smart growth BENGALURU – Cloud technology and channel management solutions have enabled Royal Orchid Hotels to secure doublefigure profit increases. Royal Orchid Hotels optimised its control over inventory and rates to increase revenue using RateTiger’s RTSuite channel manager throughout its portfolio, contributing to the company’s fast paced growth. The hotel portfolio distributes rates and inventory to both business and consumer travel buying channels through the RateTiger technology. The group selected the comprehensive channel management solutions to receive market rate data for optimising room rates, automate inventory control to ensure continuous availability and reservation delivery capabilities to receive bookings in a real-time environment. “Technology should lead to simplicity. With RateTiger we have been able to achieve that. We need to manage a good mix of channels – leisure and business OTAs as well as consortia sites to secure bookings. We are now able to efficiently update all our connected channels with real-time rates and have full control of our inventory and position at all times. The various reports provide a quick view of where we stand in the market and it is very easy to see which channels are performing and bringing results, thereby helping us determine channel ROI effectively,” commented Dhiraj Trivedi, vice-president, Revenue Management & Electronic Distribution. As one of the leading Indian hotel brands in the upscale and mid-scale segment, Royal Orchid Hotels has always been an early technology adopter. It was one of the few hotels that had virtual tours of all its properties on its website four years ago. Today the hotel continues its legacy and has been experimenting with different technologies – from distribution tools, GDS – OTA – PMS connectivity, social and mobile media to cloud based platforms. Cleartrip makes its choice BANGKOK – It’s all clear for one of India’s leading online travel companies, when it comes to choosing its primary technology provider. Cleartrip and Amadeus have announced a multiyear technology agreement that sees the latter providing fare search technologies and access to global travel content through the Amadeus system. Cleartrip will also implement Amadeus Master Pricer, a cutting-edge low fare search tool which uses the world’s most advanced algorithms to help travellers find flight options, quickly and easily, to suit their travel needs and budget. Headquartered in Mumbai, India, Cleartrip’s multi-modal offering includes air, hotel, and rail for leisure and corporate travellers. Under the new long-term partnership, Cleartrip will use Amadeus as its primary technology provider for its online air offering. The company’s website will be powered by Amadeus Web Services 2.0 – a second-generation, state-of-the-art global technology platform that provides full access to Amadeus’ extensive content of over 110,000 hotels, 430 bookable airlines and much more. Cleartrip will also implement Amadeus Master Pricer, a cutting-edge low fare search tool which uses the world’s most advanced algorithms to help travellers find flight options, quickly and easily, to suit their travel needs and budget. Stuart Crighton, chief executive officer, Cleartrip said, “Cleartrip is synonymous with creating seamless travel experiences, supported by a market–leading approach to technology. Finding partners that compliment what we do to benefit our customers, is a key part of our process. Through this partnership with Amadeus we are confident that Cleartrip will deliver low fare search technology and breadth of content, something that matters most for customers and partners.” David Brett, president of Amadeus Asia Pacific commented, “We are proud to be chosen as the primary technology partner of Cleartrip which has established itself as one of the leading online travel agencies in India within just six short years of its inception. India is a highly competitive and demanding market which contributes to it being one of the most dynamic and fast growing online travel markets in the Asia Pacific region, with expected growth of 24 per cent year.” “Amadeus will support Cleartrip’s on-going strategy to achieve sustainable competitive advantage by offering greater choice and convenience to their customers in India, and beyond. As the dominant global distribution system in the Indian travel industry, Amadeus is able to deliver the level of customised technology solutions necessary to support Cleartrip’s needs as one of the leading online travel agencies in India,” added Brett.

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