Interactive 2014

SXSW Interactive 2014 Program Guide

SXSW Interactive 2014 Program Guide: Tomorrow Happens Here

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SXSW 2012 Interactive Festival | 123 SXSW 2014 Interactive Festival 123 Intelligent Future From radically improved transportation systems to the burgeoning wearable computing industry, the Intelligent Future theme focuses on some of tomorrow's most exciting new technological innovations. All Keynote sessions will be simulcast in all session rooms equipped with a projector. Venue Highlights GOVERNMENT'S GAMBLE: THE FUTURE OF TRANSPORTATION Saturday, March 8: 3:30pm | Texas Ballroom 5–7 It's no secret that the transportation industry is changing in big cities. The days of simply hailing a cab are limited, with applications such as Uber, Sidecar and Getaround entering the marketplace — and giving traditional transportation a run for its money. But the government isn't always on board with these new initiatives, and creating struggles for these companies to thrive and survive. This panel will discuss how transportation startups can effectively work with government organizations, and the future of the industry outside of big cities. A CORE CONVERSATION WITH GOOGLE GLASS EXPLORERS Sunday, March 9: 11:00am | Hill Country ABCD In February of 2013 Google launched the #ifihadglass Google Glass Explorer selection program. For those lucky enough to have been chosen, we are not only the first people to wear Glass, we are the very first to explore and share the real usefulness, joys and challenges of wearable technology. And is our usage, our views and feedback that are shaping the future of this product? In this Core Conversation we'll explore how your co-workers, family, and world reacted to your technological transformation. Two Glass Explorers, mobile/social marketer Serena Ehrlich and Founder Mark Horvath will help facilitate this conversation. DRIVERLESS CARS—IMPLICATIONS FOR TRAVEL BEHAVIOR Monday, March 10: 3:30pm | Texas Ballroom 1–4 Rapidly evolving vehicular technologies, including the advent of autonomous vehicles, may forever reshape travel behavior. Several states have already passed legislation allowing these vehicles to travel on public roadways, and there is considerable debate regarding the various ways in which such vehicles could transform our lifestyles. This panel will discuss the types of impacts that autonomous vehicles may have on people's activity-travel patterns, location choices, and vehicle ownership. We will discuss the developing vision for transportation models of the future that are responsive to the presence of driverless vehicles, and capture the full range of short, medium, and long-term changes in behavior. Big Bend Front Desk Lobby Hill Country ABCD Fitness Center Lady Bird Lake N Texas Ballroom 1–4 Texas Ballroom 5–7 Business Center Atrium Padre Island Big Thicket Board Room Lady Bird Lake N SERENA EHRLICH MARK HORVATH JUSTIN CALDBECK CHANDRA BHAT Level 1 Level 2 INTELLIGENT FUTURE HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD FESTIVAL SESSIONS

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