Interactive 2014

SXSW Interactive 2014 Program Guide

SXSW Interactive 2014 Program Guide: Tomorrow Happens Here

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3:30 PM–6:00 PM Classroom 101 Responsive Web Design When Things Are Teh Sux0r Are you stuck with a cludgy out of date CMS? Does your UI leave much to be desired? Are you tasked with a responsive project sans the luxury of an impending redesign? You're not alone. With a nod to best practices and separation of concerns, we'll explore practical ap- proaches to overcoming ugly source code, problematic UI, and intrusive JS, to help keep your projects on track. Scott Lenger Advanced • Design & Development • #rwdSux0r 3:30 PM–6:00 PM Classroom 102 Hacking LinkedIn: The B2B Bible So how can time-strapped, over-committed and under- funded entrepreneurs get the most value from LinkedIn while spending the least amount of time? In this SXSW workshop, I will share the outsourcing and automation recipe that expanded Gluu's CEO's LinkedIn network by more than 1,000 targeted connections in 7 months, leading to an explosion of interest, serendipity and new leads for the company. William Lowe Intermediate • Health & Business • #HackingLI 3:30 PM–6:00 PM Classroom 105 Accessibility: Make It Happen! Make your website accessible! Your project won't run long or cost more. And you won't have to sacrifice design or functionality. Let a digital producer and an accessibility expert show you common crimes on good sites, how they can destroy a user's experience, and easy ways to fix them. Bring something to take notes with and leave your misconceptions behind. Carol Gibson, Susan Hewitt Intermediate • Design & Development • #easya11y 3:30 PM–6:00 PM Classroom 106 Data Science: Decode Your Organization's Data The ability to analyze, digest, and apply data has never been more critical. In this workshop, you will learn the essentials of Data Science. We will look at the different facets of sourcing, scrubbing, analyzing and visualizing data to derive solid conclusions to make decisions that will impact your business. Amadeus Stevenson, Barry Whyte, Elizabeth Lukas, John Ridpath Beginner • Work & Career • #decodedata 3:30 PM–6:00 PM Classroom 202 Unity Insider: A Demo Artist's Bag o' Tricks This workshop will take game developers on a tour of an insider's production pipeline in Unity. We'll delve into honed tips & tricks using real-world Unity proj- ects compiled and presented by the lead of the Unity Demo Team. We'll explore cool features including some that are undocumented. Attendees will gain insight on proven practices spanning animation, lighting, optimi- zations, and materials! Beau Folsom Intermediate • SXSW Gaming and Create • #unitytips 3:30 PM–6:00 PM Conference Rm 301 The Compelling Image in the Age of Social Media A hands-on session guide to making your photographs more effective for the Social Media environment. First, we'll focus on the 'new basics', followed by some shoot- ing specific topics in small groups. Then, we'll discuss the just completed participants' images & learn more advanced photography techniques, sites and opportu- nities. A final shooting & posting session will complete the workshop. Marty Coleman Intermediate • Content & Distribution • #compelling SATURDAY, MARCH 8 9:30 AM–6:00 PM Classroom 101 Rails for Designers Learn the essential Ruby and Rails needed to transform your designs into working web applications in this all day workshop. By the end of the workshop, you'll be better prepared to make design decisions and collabo- rate with back-end developers. We'll start with a static HTML5 mockup and transform it into a dynamic, data- base-backed app that connects to social APIs. Arjun Venkataswamy, Mike McGee, Neal Sales-Griffin, Sandor Weisz Beginner • Design & Development • #tslrails 9:30 AM–1:30 PM Classroom 102 IRE Watchdog Workshop A crucial duty of a journalist is to serve the public inter- est by acting as a watchdog. Improve your watchdog coverage and learn how you can hold the powerful ac- countable with this half-day workshop from Investiga- tive Reporters and Editors. Brandi Grissom, John Burnett, Lise Olsen Intermediate • Content & Distribution • #SXIRE 9:30 AM–6:00 PM Classroom 103 Type Tasting Global Lettering Workshop Participants will get creative to reinterpret letters in- spired by signage from around the world. Variation in signage styles reflects social and historical develop- ment of typography and will enable us to build up a visual representation of global typography trends. Par- ticipants will customize a letter template using mark- making and collage materials. Participants can drop in at any time. Sarah Hyndman Intermediate • Design & Development • #GlobalType 9:30 AM–1:30 PM Classroom 104 Yes, and... A Human-Centered Design Workshop What if we could turn a workshop into an immersive, multi-day experience teaching human-centered design by tackling a social challenge? This workshop will begin where attendees will learn the basics of the human- centered design process. Next, your design team will be given a new challenge that will have you conduct- ing design research, brainstorming, and prototyping amidst your fellow attendees. Aaron Britt, Justin Ferrell, Sean Hewens, Jacqui Watts Beginner • Design & Development • #learnhcd 9:30 AM–1:30 PM Classroom 105 Reusable HTML, CSS, & JS: Front End Legos We often write code without paying attention to the bigger picture. Upon stepping back we notice areas of duplicate code ripe for refactoring. It's time to build more modular front ends, focusing on reusability and maintainability. In this workshop you will learn how to write reusable HTML, CSS, and JS as well as some pit- falls to look out for when working with front end code. Darby Frey, Shay Howe Intermediate • Design & Development • #csslegos 9:30 AM–1:30 PM Classroom 106 Building the Future Landscape of Geofencing A need has risen to examine the personal privacy and business implications that geo-information touches. Collaborate to build the first-crowd sourced geofencing manifesto, a sort of code of conduct, meant to identify concerns, benefits, and rights for marketers, business- es, and customers in effort to balance, protect, and promote the rights of all affected parties. Jay Wilson, Jenessa Carder, Kevin Pound Intermediate • Social and Privacy • #georights 9:30 AM–1:30 PM Classroom 202 Unity for All: Intro to Unity 4 This workshop will take an in-depth look to help new Unity developers and those interested in the platform. Attendees will walk away with the opportunity to be- gin creating multi-platform games. We will cover the new capabilities now available, including: Mecanim Groundbreaking Character Animation Technology, Make a Second Game, Mobile Publishing, Optimization Tips and Tricks. Carl Callewaert Beginner • SXSW Gaming and Create • #unity4 9:30 AM–1:30 PM Classroom 203 Content Modeling: Designing Structured Content You've probably been hearing a lot about "structured content" lately. But how does structured content hap- pen? In this workshop a tech-friendly content strategist and a content-sympathetic CTO will help you learn how to create content models that will spur discussion, iden- tify gaps, align teams, resolve issues, and ultimately design reusable content that can be used everywhere. Cleve Gibbon, Rachel Lovinger Intermediate • Content & Distribution • #ContentMod 9:30 AM–1:30 PM Classroom 204 The Digital Marketing Workshop This four-hour-long workshop is for practitioners at every level of digital marketing. Whether you're in the trenches or serving as CMO, there's always more to learn. Attendees will learn the know-how to creating and executing world class digital marketing campaigns and practices on a real world budget. If you've been looking for an opportunity to hone your skills as a mar- keter, then this is it. Blake Robinson, Israel Mirsky, Margaret Francis, Marshall Kirkpatrick Advanced • Health & Business • #reachhack SXSW 2014 Interactive Festival 194 195 SXSW 2014 Interactive Festival WORKSHOPS AT&T CONFERENCE CENTER, LEVELS 1–3: 1900 UNIVERSITY AVENUE SPECIAL PROGRAMS

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