SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
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224 SXSW 2014 Interactive Festival SXSW INTERACTIVE LOUNGES A GREAT OPPORTUNITY FOR YOU TO RELAX, RECHARGE, AND NETWORK WITH OTHER DIGITAL CREATIVES 3M Idea Exchange Brush Square Park West | March 7–9 Meet, mingle and see what ideas "pop" at SXSW Interactive. Come to the 3M Idea Exchange to share what's trending at SXSW for the chance to win cash prizes, explore some of 3M's most innovative technologies and enjoy free snacks and drinks. Go to 3M.com/sxsw for more details. American Express #ServeSomeGood Station 3rd St & Trinity | March 7–11 American E xpress Ser ve invites you to # Ser veSomeGood at SXS W. Follow @ AmexSer ve, visit The Ser ve Station (3rd & Trinit y) to get some "goods" or t weet # Ser veSomeGood to help raise f unds towards improving f inancial inclusion in the United States. AT&T Digital Life Lounge 6th St & San Jacinto | March 7–15 The AT&T Digital Life display is equipped with a f ully -f unctional AT&T Digital Life system to allow consumers a chance to experience the ease and convenience of Digital Life, AT&T 's home securit y and au- tomation system. The AT&T SXSW Lounge ACC: Level 1, 4th St & Neches entrance | March 7–15 Take the opportunity to recharge yourself, your portable devices and see more of SXSW than you ever thought possible. The Beacon Lounge (with a conscience) ACC: Room 8BC | March 7–11 Play hard, do good. The Beacon Lounge is the hub for cause-loving geekera- ti at SXSW Interactive. If you dig comfy beanbags, plentiful power strips, daily snacks (and beer!), live music and a chill "do-gooding" vibe that's pure awesome, The Beacon is the only place to be. Follow @beaconfire or visit our event site beaconfire.com/thebeaconsxsw/ for info and updates. Casa Brasil Icenhauers: 83 Rainey St | March 9–11 Chevrolet Find New Roads Lounge ACC: Level 1, 4 th St & Trinity entrance | March 7–15 Stop by to recharge your devices, located inside the ACC at the 4th and Trinity entrance. Calling all App Developers! During SXSW Interactive you can discuss developer oppor tunities and learn how to build apps for Chevrolet. The Circus Mashimus Lounge ACC: Room 3 | March 7–11 The Circus Mashimus lounge, hosted by Masher y, is the place to re - charge your body, your mind and your phone. We have comf y sofas, good music, and a killer t-shir t giveaway. You can also get your geek on and let us show you the latest in data, apps and APIs. The Cottonelle Refresh Lounge 511 East Cesar Chavez | March 7–11 The Cot tonelle Refresh Lounge is a one - stop shop for Registrants to refresh, relax and recharge during the conference. Make a visit— and then continue your day feeling clean and fresh. Deloitte Realm of Possibility Lounge ACC: Level 1, 3rd St & Trinity entrance | March 7–11 Experience ways Deloitte is creating the "new" possible in digital technol- ogy, interactive analytics, and 3D printing. Come hang out, check out new apps, and pick up some swag. Deloitte in 3D Lounge 3rd St & Trinity | March 7–11 Join Deloitte outside for a truck full of 3D Printing and 3D Scanning technologies. Watch the demos, get a personalized 3D scan, and enjoy some 3D-printed candy on the house...now that's an Austin Food Truck, SXSW style! The Esurance Glove Box ACC: 1 st Floor Atrium and 6th St & Trinity March 7–15 Up your access at SXSW with the Esurance Access Pass. Unlock prizes at The Glove Box, recharge at the Esurance Fuel Lounge, and get V IP access to this year's hottest par ties. Get #esuranceaccess. ff Massive Empire Control Room & Garage, 604 E 7th St March 7–9 f f Venture Capital at SXSW. Por tfolio companies, demos, games, meet ups, robots and your brain. Complimentar y food and beverages ever y day (12pm–2am while supplies last) and live music ever y night. FleishmanHillard black box Lounge Four Seasons: Stone's Crossing | March 7–11 Stop by the FleishmanHillard black box Lounge where you can take all the news, trends and surprises from SXSW with you. See how we're making big data small. Collect, connect, and converse. Follow us @ fleishman and #FHblackbox Future Futures Moonshine: 303 Red River St | March 7–10 Science fiction spurs us on to greater ideas and grander possibilities. As we continue to reach and surpass sci-fi's extraordinar y speculative technologies, the MI T Media Lab keeps redrawing the map of what's possible–and how to get there. Join us for workshops, discussions, demos, and more on the future of the future. FUTURE PROOF LABS NE Corner of 5th St & Colorado | March 7–9 Visit Under tone's Future Proof Labs to interact with emerging tech- nology and to see how it will impact the future of digital adver tising. future-proof.com. #FPlabs REFERENCE & INDEX