Interactive 2014

SXSW Interactive 2014 Program Guide

SXSW Interactive 2014 Program Guide: Tomorrow Happens Here

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Can you tell us a bit about your creative process in developing the design for the 2014 Interactive bag? Sure. I took a look at bag designs from the past several years, and they all seemed highly illustrative to me. I wanted to develop a version that was type-driven and a little more orna- mental, something with a classic feel, but still drawn by hand. You are best known for your large format chalkboard installations. What have you found to be the most memorable instal- lation location? My most memorable installation location would definitely have to be Tokyo, Japan. Last year, I was commissioned by Tommy Hilfiger to create some installs in their new TOMMY Flagship store in the Harajuku district of Tokyo. It was an amazing trip that really propelled me into a lot of the work I'm focusing on now—installations that mix type, pattern and illustration. Much of your work specializes in hand- lettering and custom typography. If you had to choose a favorite typeface, which one would it be? My favorite typeface might have to be Bodoni, a wood-type alphabet that comes in all weights and widths. What is your favorite word? Y'all. What designer or artist do you consider to be your greatest influence? I try to take inspiration from tons of different people and places, but I love Coralie Bickford- Smith's work. She mixes type and pattern so well. I don't think my work really looks like hers (you never want to rip off your idols), but I appreciate the way she blends color, pattern and type so well. Her designs are sophisticated, classic, and yet, very contemporary. Do you have a personal motto or mantra? "Live a quiet life and work with your hands." What book would you highly recommend as a must-read? Quiet by Susan Cain for all you introverts or friends-of-introverts out there. A fascinating and practical look into how half of the peo- ple on this planet see and process the world around them. Do you have a favorite website or digital destination? Someone created a tumblr called "Beyonce Palettes" which I'm obsessed with. They've extracted col- or palettes from photos of Beyonce that are floating around the Internet. It's actually quite gorgeous! What advice would you give to aspiring designers and visual storytellers? The story behind your work is what matters most. People will immediately know if you're jumping on a bandwagon or creating inauthentic work. You have to have a journey, heart, soul, and even guts behind what you do and why you do it. You won't find your story on these blogs or boards full of other people's work, I promise. I believe in you, so get out there! Can you share any other projects that you are currently working on? Sure. I've actually been taking a little break from installations at the moment and have been loving getting back into watercoloring. It's really therapeutic and my watercolors have nothing to do with typography which is refreshing! I'm also working on a book that will be coming out next fall that I'm excited to share. It's a book that will hopefully help and inspire people to create their own beautiful typography by hand, in tons of different mediums. Jones Center 700 Congress Avenue Austin, Texas 78701 Laguna Gloria 3809 West 35th Street Austin, Texas 78703 Director's Circle: Michael and Jeanne Klein, Suzanne Deal Booth and David G. Booth, Michael A. Chesser, Johnna and Stephen Jones, The Still Water Foundation, Melba and Ted Whatley, Anonymous Exhibition Sponsors: Deborah Green and Clayton Aynesworth, Susan and Richard Marcus, Jane Schweppe, Diane Land and Steve Adler, Sue Ellen Stavrand and John Harcourt, Don Mullins, Amanda and Brad Nelsen, Pedernales Cellars, Gail and Rodney Susholtz, Lora Reynolds and Quincy Lee, Janet and Wilson G. Allen, Shalini Ramanathan and Chris Tomlinson, Austin Ventures, Oxford Commercial, Vinson & Elkins LLP, Lindsey and Mark Hanna Additional Support Generously Provided By: ACL Live at The Moody Theater, Pedernales Cellars, Luxe Interiors + Design, The Texas Tribune, Hotel Saint Cecilia, Hotel San Jose, W Austin, Four Seasons Hotel Austin, InterContinental Stephen F. Austin Hotel, The Austin Chronicle, KUT/KUTX This project is funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Growth & Redevelopment Services Office/Cultural Arts Division, believing an investment in the Arts is an investment in Austin's future. Visit Austin at Charles Long CATALIN and Pet Sounds January 18 – April 20, 2014 Show your SXSW badge for free museum admission at both locations. SXSW 2014 Interactive Festival 29 2014 BIG BAG ARTIST 10 QUESTIONS WITH DANA TANAMACHI OF TANAMACHI STUDIOS ABOUT HER WORK, PROCESS AND MORE. FESTIVAL OVERVIEW

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